This Is So The Embarrassing! BMW Chief Executive Collapsed During A Press Conference (See Photos)

This is what happened...BMW chief executive Harald Krueger collapsed during a press conference at the Frankfurt Auto show while standing beside the company's hybrid electric i8 super car.

Shortly after taking to the stage, Krueger staggered backwards and fainted. Two staff members rushed to his aid and helped him to his feet. The 49-year-old executive collapsed just five minutes into his press conference. A spokesman for the company who was commentating on the event said: 'I'm a bit lost for words. BMW will try to redo the press conference at a later stage'.